Checkout hosted by Stripe
When payments open, card details will be entered with Stripe and never stored by Brand My Bike.
Launch · Bike creation openOne exact bike. Finite physical positions.
Sponsor the bike.Wear the sticker.Follow the journey.
Sponsors bid on physical positions. If the verified bike price is reached at auction close, the bike is purchased, the stickers go on and a measurable 12-month campaign begins.
Example campaign · Ilhan
€2,905 raised
83% funded
bike goal · €3,49914-day auction · every leading placement can still be outbid
Morrow Optics outbid Cinder Components for €925
Cinder Components outbid Northline Coffee for €460
Northline Coffee outbid Sidepath Studio for €575
The auction buys the bike — or every deposit goes back.
The public goal is the exact verified bike price. No partial funding, no invented reach and no campaign clock before the stickers are installed.
Security & payments
Clear before you commit.
The payment flow is designed around Stripe Checkout, explicit deposit rules and verifiable status updates.
Payments open after launch approvalSee our security approach
Stripe shows the available cards and wallets securely at checkout, based on device and region.
Clear refund rules
Outbid or bike goal missed: the 20% deposit is returned after provider confirmation.
Private by default
Full routes, account data and payment identifiers stay protected.
After approved installation
Then the story starts moving.
Every approved Ride Proof turns a physical placement into a journey sponsors can follow — for exactly 365 days.
Sponsorship marketplace
Explore opportunitiesChoose a rider. Bid on a real position.
Compare the exact bike, riding context, open frame positions, minimum bids and campaign terms before your brand commits.
Sample profiles · fully clickableRider · option 1Fund a new bike
The verified purchase price is the all-or-nothing goal. Only then are the bike and stickers produced.
Rider · in preparationMonetise an existing bike
The bike is reviewed, physical positions are auctioned and proceeds are paid as sponsorship.
Sponsor · after winningProducts and affiliate
Approved products appear on the rider page; attributable sales can share revenue fairly.
From bike to platform
Everything around the sticker.
Choose the exact bike
Link the retailer price, add your story and place finite sponsor areas on the frame.
Open the auction
Sponsors pay a 20% deposit. Only if all winning principals reach the bike price do final payments begin.
Buy, sticker and ride
Buy the verified bike, produce approved stickers to spec and publish protected FIT/GPX Ride Proofs for 365 days.
Example campaign previewSample data · animated preview
The campaign in motion.
Sample values and an animated route preview the future sponsor report. Verified campaign data replaces them automatically after launch.
2,482km
41activities
6leading sponsors
4active products
Example sponsored rideCoast before coffee102.4 km · 1,480 m
One connected product
From rider page to sponsor report.
One connected campaign. Four moments that stay traceable from discovery to reporting.
01
Rider + BikePage
One clear home for the rider, exact bike and funding goal.
02
Finite positionsAuction
Sponsors bid on exact placements until the verified bike price is reached.
03
Protected proofRide
Approved routes turn every active placement into a visible journey.
04
Sponsor viewReporting
Measured rides, clicks and scans with a transparent data source.
For brands
One placement. Products, tracking and affiliate revenue.
Link up to three approved products to an active bike position. They appear automatically on the rider page; clicks, scans and confirmed affiliate orders stay attributable.
Open sponsor dashboard previewMO
Morrow OpticsCampaign overview
Example dataProduct on Ilhan's rider pageTrace Gravel LensDowntube 01 · active
10%shareActive placements3
Distance2.482 km
Product clicks1.284
Rider affiliate286 €
Product
Tracked link
Order
Rider share
Sample calculation. Affiliate revenue is created only by confirmed, non-returned orders from a connected partner programme.
Why Brand My Bike exists
One bike changed how I move through the world.
My first Canyon began as something special I wanted for myself. It quickly became a reason to leave earlier, ride farther and notice more of what happens between departure and destination.
The first big yes.
Buying my first serious bike turned curiosity into a real passion. It also left me with a question: how could more people make something this meaningful possible for themselves?
The road opened up.
Longer rides taught me to see nature and familiar places differently. They also introduced me to people where a short stop became a conversation, an idea or the next ride together.
That is the opportunity I want to open to others.
Brand My Bike turns a personal rider story into transparent sponsorship: one real bike, finite placements and a journey worth talking about. It can help fund something special and create an additional affiliate opportunity around products a rider genuinely uses — without requiring an influencer-sized audience.
- Real riders
- Real places
- No follower threshold
Your bike already has a story.
Give sponsors a way to become part of it.
Launch your bike
Hey, I’m Ilhan 👋
Ex-WhatsApp — growth & tech by day, builder by night. I work across travel and food franchising, with a soft spot for turning ideas into things people actually use.
I recently fell in love with cycling, got myself a Canyon, and that sparked Brand My Bike. When I’m not building or riding, you’ll probably find me travelling or out with my two dogs. Find me on X or email me.